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Tag:Super Bowl
Posted on: February 4, 2009 2:13 pm
Edited on: February 4, 2009 2:24 pm
 

Coke's Polamalu Commercial Was Tasteless

Something has been bothering me for quite some time, and it had nothing to do with the Super Bowl.

Coca-Cola's 2009 re-creation of "Mean" Joe Greene's Ad was tasteless and void of humor.

(For those fortunate enough to have missed this sham of an advertisement, you can watch it here .)

 


 

We as sports fans tend to glorify places or events from the past. The legends from yesterday are hailed as some of the greatest to ever play the game, and for that they are untouchable in the eyes of many.

The generation who grew up with football in the 1970s and '80s really had something special. At the time, America's love affair with the NFL was in its infancy statges, and that resulted in a genuine appreciation for the game like never before. Iconic players like Dick Butkus were the embodiment of toughness, and were exonerated because of it. Such appreciation of cherished athletes led to endorsement deals, which by many accounts were received with wonder and astonishment.

The crown jewel of such advertisements came on September 1st, 1979, when the Coca-Cola company released The Steeler and the Pittsburgh Kid . The commerical found instant success and popularity, and was even adapted into a made for television movie.

Now fastforward to 2009. The Steelers are in the Super Bowl and the geniuses over at Coca-Cola decide to remake their commercial once again - this time substituting new Steelers' icon Troy Polamalu in Greene's place. The idea of recreating such a genuine cinematic moment is thrilling. A new generation of football fans finally gets to experience what their parents and relatives held so dear.

Not quite.

After a 12 second teaser of what the commerical should have been, Coke employed their 'comedy team' (and I use that term lightly) of the Coke brand managers. They proceed to steal the bottle and run away only to be speared by Polamalu. Troy drinks the beverage, rips of the man's shirt off with one hand, and tosses the shirt to the kid in a fashion similar to that used almost 30 years ago.

How dare they.

Is nothing sacred anymore? I understand physical comedy and dancing monkeys are the call of the day, but this took it way too far. Those two obscure advertising lackeys interrupted something that could have transcended television and lasted for another 30 years. I was shocked the industry could have fallen so low.

Coca-Cola had a chance to give a new generation of fans something special. Instead, they mocked a cherished piece of history and cheapened one of the greatest commercials of all time.

 

Shame on you Coke. I'm drinking Pepsi now and for the rest of my life.

 

Posted on: February 1, 2009 11:44 pm
Edited on: February 2, 2009 12:22 am
 

Steelers Won With Thugs

"A little integrity is better than any career." - Ralph Waldo Emerson

 

Take a moment to consider that statement by American-born philosopher Ralph Waldo Emerson. Reaching the summit of any career or job pales in comparison to the core values of integrity and honesty. For Pittsburgh linebacker James Harrison and Super Bowl XLIII MVP Santonio Holmes, these words mean absolutely nothing.

Harrison made arguably the defining play in Sunday's Super Bowl win over the Arizona Cardinals. On a would-be touchdown pass from Kurt Warner to Anquan Boldin, Warner misjudged the Steelers linebacker which resulted in a 100-yard interception returned for a touchdown. The play came at the end of the half, and derailed a Cardinals team heading full steam into halftime with hopes of drawing the deficit to 3. Harrison's pivotal pick was arguably the most important play of the first half.

Look no further than Santonio Holmes' TD reception with 0:35 seconds left for the defining play of the second half. With former Steelers great and Hall of Fame receivier Lynn Swann looking on, Holmes showed the acrobatics of his counterpart, and came down with the go-ahead score which proved to be the difference in the game.

The Steelers could not have won the Super Bowl without Harrison and Holmes.

That brings me back to Emerson's statement about integrity.

Both men have none.

Last year, James Harrison was charged with assaulting a woman he claimed to be his girlfriend. After a heated argument, Harrison repeatedly threatened a woman named Beth Tibbot. Fearing for her personal safety, Beth locked herself in a bedroom and attempted to call 911. Harrison broke down the door, shattered her phone by thowing it to the ground, and then allegedly hit her across the face.

Around the same time, Santonio Holmes was charged with his second misdemeanor marijuana possession after being pulled over while driving. Police found lit cigars in his car which most likely indicated he used the drug while driving. Holmes' reckless actions endangered the lives of those on the road, and demonstrated severe irresponsibility.

So congratulations, Steelers fans. Your team won the Super Bowl on the efforts of a womanizer and a drug dealer.

A little integrity is better than a career's worth of accomplishments.

Unfortunately for you, those two players have none.

Holmes was a chronic factor in the win

Harrison beat Fitzgerald for the score

Posted on: January 19, 2009 11:51 am
Edited on: January 19, 2009 11:54 am
 

Super Bowl XLIII: Advantage in the Cards

This one has the makings of a not-so-shocking upset.

The 43rd annual contest between the National and American football champions pits the Steelers against the most surprising of foes: the Arizona Cardinals.

Two coaches. Two philosophies. Two cities.

Two of the most different franchises in the National Football League.

The Pittsburgh Steelers have stood at the apex of professional football for the past four decades. Legends such as Franco Harris and Jerome Bettis have inscribed their names in the pages of history, and grounded a tradition that continues even to this day. Superstar athletes like "Mean" Joe Green and Jack Lambert have changed the way we envision defense and stand as the most decorated athletes to ever play their respective positions. The torch has so seamlessly been passed from generation to generation, leaving the Pittsburgh Steelers as one of the most consistent winners in the game today.

And then there were the Cardinals.

The lowly Cardinals.

A franchise so synonymous with futility that few outside Arizona can even recall names of years past. A feathered franchise that has migrated from Chicago to Saint Louis only to find a home in the dry deserts of Pheonix. A franchise whose 11 year playoff drought was quenched less than 24 hours ago.

Looking at the two participants, it's hard to envision any scenario where these Cardinals - miracle birds of sorts - last 60 minutes with a team as historically dominating as the Pittsburgh Steelers.

Or is there?

Make no mistake about it - these are not your father's Cardinals.

Or your father's father's Cardinals.

Or your father's father's father's Cardinals.

These Cardinals are...different. Arizona's team plays an intelligent yet aggressive style of football that few, including yours truly, had ever realize existed. Under former Steelers’ coordinator Ken Whisenhunt, the Cardinals have climbed the ladder of evolution and ascended into the awe-inspiring aviates of the NFC that their championship suggests they are.


Even the logo indicates there is
something different about these birds.


The names of Pittsburgh's past carry a considerable amount of weight, but the names in Arizona's future may prove just as capable.

Anquan Boldin and Larry Fitzgerald are not exactly John Stallworth and Lynn Swann, but they are widely regarded as one of the better receiving duos in the league.

Karlos Dansby may never eclipse Jack Ham, but he plays with discipline and rarely makes poor reads in his assignments.

Tim Hightower is not as fast as Barry Foster, but his patience and intelligence as a runner cannot be overlooked.

Cardinals defensive coordinator Clacy Pendergast isn't Dick LeBeau, but his defenses seem well-designed and have proven more capable than given credit for.

Kurt Warner is by no means Terry Bradshaw, but like Terry, he shows toughness in the pocket while orchestrating one of the league's premier offenses.


Kurt Warner has helped establish a turnaround in Arizona.


Many have fallen to the idea that the Arizona Cardinals will simply lay an egg when they face the Steelers in two weeks, but this is not the case. Lead by a determined coaching staff and bright young stars of tomorrow, Pheonix will rise to the challenge and make Super Bowl XLIII one of the most memorable contests in years.

And I cannot wait to see it.
 
 
 
 
The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com